Glossary Alphabets: C

A response or reaction to a post. Comments can be text-based, but many platforms now also support image and video comments.

Content (often a headline or thumbnail) that’s designed to attract attention and encourage visitors to click on a link, often using sensationalized or misleading information.

A post where two or more users collaborate to create content.

Content marketing is a strategic approach to creating and sharing content with the purpose of attracting or retaining a specific audience and the goal of driving profitable action.

A content calendar is a schedule that outlines the specific dates and times when you will publish content on your social media platforms.

Carousel ads are a type of advertising format used on social media. It allows advertisers to showcase multiple images or videos within a single ad unit, creating swipeable or scrollable content for viewers.

A computer program designed to simulate human conversation, often used for customer service or automated responses on social media.